TARGET | FASHION
new york times magazine | print | wallscapes
In a city where style is everything, Target set out to prove it belongs in the fashion conversation. Long known as a place for everyday essentials, Target wanted New Yorkers to see it as something more—a destination where style and substance live side by side. We launched a campaign that turned heads and changed minds, showing that high fashion can come from the same place you buy your paper towels. This wasn’t just about clothes—it was about redefining what a fashion destination can be.
