MICROSOFT SYNC
broadcast | digital | social
Ford and Microsoft teamed up to put voice-activated tech in the driver’s seat. SYNC let people control calls, music, and more—just by talking. It was smart, simple, and surprisingly easy to use.
Our campaign played off that simplicity, imagining a world where people got so used to SYNC, they expected everything to work like it. Most things don’t—and that made for a fun, memorable way to show just how effortless driving with SYNC really was.
