FIAT | UNMASS TRANSIT

outdoor | posters | online

As metropolitan areas grow, our amount of personal space keeps shrinking. Big time. We’ve been crammed into little trains and busses for too long and as we fight for our space and sanity, another problem has reared its head…worrying about our safety. Because more people mean more germs in these confined spaces. Especially during rush hour. We have a solution. Ditch mass transit and start a new movement in movement. Join Unmass Transit.

FIAT | IIHS top safety pick

print | posters

When Fiat earned an IIHS Top Safety Pick, they wanted a poster for their dealerships. We saw an opportunity to do more—creating a campaign that playfully reminds drivers to stay safe, even in a car as bold as the 500. Fiat loved the result.